What concept refers to the act of viewing one’s culture as the center of the universe?

The concept that refers to the act of viewing one’s culture as the center of the universe is known as ethnocentrism. This term describes a mindset in which individuals evaluate other cultures based on the standards and norms of their own culture. Ethnocentrism can lead to the belief that one's own cultural practices are superior and can result in misunderstanding or devaluation of other cultures.

Understanding ethnocentrism is crucial in various fields, including social sciences, anthropology, and cross-cultural communications, as it highlights the importance of recognizing and valuing cultural diversity. This awareness helps foster respectful interactions and reduces bias when engaging with individuals from different cultural backgrounds.